Master Google Analytics 4 with Simo Ahava: Unlocking BigQuery Insights

Introduction to Google Analytics 4 and BigQuery

Enhance your data analysis skills with our comprehensive course on Google Analytics 4 (GA4) in BigQuery, led by the renowned expert Simo Ahava. This course is perfect for marketers and analysts looking to leverage the power of GA4 and BigQuery for deeper insights into user behavior and website performance.

Getting Started with GA4 in BigQuery

Setting Up Your BigQuery Environment

Begin your journey by setting up your BigQuery environment. This foundational step is crucial for effectively linking Google Analytics 4 with BigQuery. You will learn how to access the course dataset and explore the GA4 export schema, empowering you to run your first SQL query with confidence.

Linking GA4 and BigQuery

Discover the seamless integration process between Google Analytics 4 and BigQuery. This connection allows you to harness the full potential of your analytics data, making it easier to derive actionable insights.

Understanding Events and Users

GA4?s Session and User Data Models

Gain a thorough understanding of GA4?s session and user data models. This section covers how to sessionize the event data stream within BigQuery, group data by users, and access various user properties. You?ll also learn how to unnest data and understand query costs for optimal performance.

Engagement and Retention Strategies

Customizing GA4?s Sessionization Logic

Learn to replicate and customize GA4?s sessionization logic to segment data effectively. This knowledge will enable you to build custom pathing reports that illustrate user navigation on your website, as well as comprehensive event reports and funnels.

Integrating with Google Data Studio

Enhance your reporting capabilities by integrating Google BigQuery with Google Data Studio. This integration allows for dynamic data visualization, making it easier to present insights to stakeholders.

Monetization and Lifetime Value Analysis

Exploring the E-commerce Event Schema

Dive into the e-commerce event schema within GA4 and learn to calculate essential e-commerce metrics. Understand how GA4 utilizes “items” in e-commerce events and build a comprehensive items funnel report to track performance.

Visualizing User Lifetime Value

Calculate and visualize the lifetime value of users to inform your marketing strategies. This critical metric helps you understand the long-term profitability of your customers.

Advanced Queries in BigQuery

Mastering Advanced Techniques

Unlock advanced techniques for working with Google BigQuery and GA4. You will learn how to craft your own concept of an ?engaged session,? combine GA4 data with public datasets, and flatten the GA4 schema for use with relational databases.

Continuous Learning

Stay updated with new content in this section, ensuring you always have the latest techniques and insights at your fingertips.

Conclusion

Elevate your analytics expertise with Simo Ahava?s course on Google Analytics 4 in BigQuery. This course provides invaluable skills for anyone looking to excel in data analysis and digital marketing. Start your journey today by visiting our shop and explore our course categories, including business, internet marketing, lifestyle and health, trading, and self-improvement.

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