Unlock Your Growth Potential with Sarah Stockdale?s Growclass Academy

Transform Your Marketing Skills in Just 8 Weeks

Join the Growclass Academy and become certified in Growth Marketing. Over the course of 8 weeks, you will learn from industry experts in a supportive environment designed for real-world application. This program is perfect for anyone looking to enhance their marketing skills and drive business growth.

Develop a Growth Mindset and Experimentation Techniques

In today?s fast-paced market, efficiency is key. Our first module focuses on fostering a growth mindset and the principles of experimentation. You?ll learn how to leverage data to uncover insights that can save you time and resources.

• Experimentation Blueprint: Master the art of running and tracking growth experiments.
• Full Funnel Growth: Understand the complete growth funnel and discover innovative strategies for each stage?awareness, acquisition, activation, engagement, retention, resurrection, and referral. Retention strategies are especially emphasized.
• Growth Mindset Skills: Reprogram your thinking to approach marketing creatively and analytically.
• Bonus: Access our exclusive Growth Experimentation Template.

Understand Customer Psychology for Better Marketing

Module Two dives into customer psychology. Understanding your audience is crucial for effective marketing, especially in challenging times. Learn how to communicate value to your customers effectively.

• Day in the Life Mapping: Gain insights into your customers’ daily lives to tailor your messaging.
• Customer Interview Techniques: Build effective customer interviews to gather essential insights for your growth marketing strategy.
• User Personas: Create detailed user personas that will guide your content marketing, ad strategy, SEO, and email marketing efforts.
• Bonus: Utilize our Day In The Life and User Persona templates, along with scripts for effective customer outreach.

Goal Setting and Performance Tracking

Setting clear goals is vital for focused growth. This module teaches you how to establish SMART goals and track your progress effectively.

• Google Analytics Masterclass: Learn to navigate Google Analytics to track your growth and optimize your marketing budget.
• North Star and Health Metrics: Define goals that align your team and communicate success clearly.
• Customer Acquisition Cost (CAC): Understand CAC through a simplified approach that demystifies the numbers.
• Bonus: Get templates for calculating CAC and a Profit and Loss template tailored for marketers.

Master Copywriting for Conversion

The effectiveness of your copy can significantly impact sales. This module equips you with the tools to create compelling landing pages, ads, and emails that convert.

• Unique Value Proposition: Discover how to articulate and test your value proposition.
• Landing Page Writing: Follow the Growclass framework to write high-converting landing pages.
• Ad Copy That Converts: Craft ads that drive results using our headline templates.
• Bonus: Access the Growclass 10 Step Landing Page Formula.

Facebook Ads: Maximize Your Advertising Potential

Learn to harness the power of Facebook Ads in this comprehensive 10-part lesson. Gain the skills and confidence to run effective campaigns.

• Campaign Setup: Understand how to choose the right campaign type and build your target audiences.
• Data Management: Learn to set up your data properly for maximum efficiency.
• Campaign Structuring: Discover how to organize your campaigns for optimal performance.
• Budgeting: Learn how to budget effectively and know when to invest more in successful ads.
• Expert Insights: Benefit from the knowledge of Facebook ads expert Gordon Leslie, co-founder of ClientMagnet.

Google Ads: Drive Targeted Traffic

Dive into Google Ads and learn how to attract customers actively searching for your products or services.

• Campaign Setup and Structure: Learn to set up campaigns and organize ad groups effectively.
• Keyword Research: Master positive and negative keyword strategies to enhance visibility.
• Ad Copy Planning: Create compelling ad copy using overlooked tricks.
• Performance Tracking: Understand how to monitor conversions and optimize performance.
• Expert Guidance: Learn from Adam Scanlon, co-founder of Client Magnet, who has successfully managed Google Ads for numerous clients.

Email Marketing: Your Key Revenue Source

Email marketing remains a critical driver of revenue. This module covers essential strategies for building a robust email list and crafting effective emails.

• List Building Strategies: Discover techniques to grow and engage your email list.
• Email Deliverability: Ensure your emails land in inboxes rather than spam folders.
• Behavioral Psychology: Write persuasive emails that resonate at every stage of the customer journey.
• Expert Tips: Gain insights from years of experience sending millions of emails.

SEO for Humans and Machines

Learn the essentials of SEO to drive organic traffic to your business. This module provides a framework for effective SEO practices.

• SEO Framework Development: Cultivate a strategic mindset for SEO marketing.
• Technical SEO: Conduct audits and implement changes to improve your site?s ranking.
• Optimized Page Structure: Learn how to create landing pages that are friendly to both users and search engines.
• Off-Site SEO: Understand the importance of public relations in building SEO credibility.

By enrolling in the Growclass Academy, you?re taking the first step towards mastering growth marketing. Explore our offerings and elevate your skills today! Visit our shop for more information: Shop Now.

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