Create Exceptional Email Newsletters with Michael Katz
Are you looking to enhance your email marketing strategy and build a stronger connection with your audience? Michael Katz’s “Create Exceptional Email Newsletters” course is designed to help you master the art of crafting engaging and effective newsletters. This comprehensive program covers everything from getting started to growing your audience and measuring success.
Module 1 – Getting Started: What You Need to Know
The Power of Email Newsletters
Discover how an email newsletter can bring you clients and why it’s essential for your business. Michael Katz explains the three big challenges of starting a newsletter and provides practical solutions to overcome them.
Secrets of a Successful Newsletter
Learn the 7 secrets of a successful email newsletter and the key beginner mistakes to avoid. This foundational module sets the stage for creating newsletters that resonate with your audience.
Module 2 – What to Write About: Developing Topics
Identifying Your Expertise
Michael teaches you how to identify your unique expertise and how to use it to create content that resonates with your audience. Learn how to identify your perfect client and decide what to write about.
Endless Fresh Content
Discover how to identify an endless supply of fresh, useful content. Michael provides strategies for generating topics that keep your audience engaged and coming back for more.
Module 3 – How to Write: Making Writing Easier
Finding Your Authentic Voice
Learn how to find and use your unique, authentic voice in your writing. Michael emphasizes the importance of writing with detail and provides tips for overcoming the “I can’t write” obstacle.
Module 4 – The Simple Content Formula
The Power of Personal Stories
Michael explains why personal stories are so powerful and how to weave them into your newsletter. Learn a simple article structure that works for any newsletter and maximizes connection with your audience.
Module 5 – Newsletter Layout: Creating a Structure
Developing Your Standard Layout
Discover how to develop a standard layout that works best for you and your audience. Michael teaches you how to create a “layout skeleton” and the importance of headers and subheaders.
Balancing Content
Learn how to balance useful content with promotional content. Michael provides tips for creating a layout that keeps your audience engaged and informed.
Module 6 – Formatting Do’s, Don’t’s, and Insights
Optimizing for Readability
Michael offers tips for optimizing newsletter length and formatting for smartphones and tablets. Learn whether to require a “click to read” and which format types are most effective.
Module 7 – Expanding Your Reach
Leveraging Multiple Channels
Discover how to integrate and maximize social media to expand your reach. Michael explores the additional uses for your newsletter content beyond email.
Module 8 – Email Vendors and Additional Support
Building Your Team
Learn why you need an email vendor and what to look for. Michael discusses whether you need a designer, tech resource, editor, or virtual assistant to build a team for maximum efficiency.
Module 9 – How to Grow Your List
Proven Tactics for Growth
Michael provides proven tactics for increasing your audience size. Learn how to start with the people you know, optimize your website, share your content broadly, and leverage public speaking opportunities.
Growing Without Spamming
Discover how to grow your list without spamming people. Michael offers strategies for ethical list-building that keep your audience engaged and loyal.
Module 10 – Delivery Logistics
Tips for In-Box Success
Learn when and how often to publish your newsletter. Michael provides tips for getting your newsletter opened and welcoming new subscribers.
Measuring Success
Discover how to measure the success of your newsletter and stay motivated. Michael offers insights into managing “bounce-backs” and tracking your progress.
Why Choose Michael Katz’s Course?
Michael Katz’s “Create Exceptional Email Newsletters” course is a comprehensive guide to mastering the art of email marketing. Whether you’re a beginner or an experienced marketer, this course offers valuable insights and practical techniques to help you create newsletters that engage, inform, and convert.
Key Benefits
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Step-by-Step Guidance: Learn how to create newsletters that resonate with your audience.
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Practical Techniques: Gain practical tips for writing, formatting, and distributing your newsletters.
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Proven Tactics: Discover proven strategies for growing your audience and measuring success.
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Supportive Community: Join a community of like-minded marketers to share experiences and learn from each other.
Ready to Elevate Your Email Marketing?
Michael Katz’s “Create Exceptional Email Newsletters” course is your roadmap to creating newsletters that drive engagement and results. Visit our Shop to explore more courses and resources. Whether you’re interested in business, internet marketing, lifestyle and health, trading, or self-improvement, we have the tools and knowledge to help you succeed.
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