Unlock the Power of Engaging Emails with Matthew Kimberley’s Delightful Emails Course
Are you struggling to craft emails that truly resonate with your audience? Matthew Kimberley’s “Delightful Emails” course is designed to transform the way you write emails, making them more engaging, authentic, and effective. This comprehensive program covers everything from the foundational principles of delightful emails to advanced techniques for idea generation and writing. Whether you’re a marketer, business owner, or anyone looking to improve your email communication, this course is a must-have.
Module 1: The Delightful Email, A Primer
The Philosophical Underpinning To The Delightful Email
Matthew Kimberley begins by laying the groundwork for what makes an email truly delightful. He explores the philosophy behind crafting emails that not only inform but also engage and delight your readers.
The Essential Components of Every Delightful Email
Discover the key elements that every delightful email should include. From the structure to the tone, Matthew breaks down what makes an email stand out.
Reducing Friction To Get Words On The Page
Learn practical tips for overcoming writer’s block and making the writing process smoother. Matthew shares techniques to help you get your thoughts onto the page more easily.
Writing Technology
Explore the tools and technologies that can enhance your writing process. Matthew provides insights into the latest tools that can make your email writing more efficient and effective.
Module 2: Voice (A), Individualism
Being Unlike Everybody Else
Matthew emphasizes the importance of standing out in a crowded inbox. He teaches you how to develop a unique voice that sets you apart from the competition.
Unburying Your Voice
Discover how to uncover your authentic voice and integrate it into your emails. Matthew provides exercises and strategies to help you find and express your unique perspective.
Testing Your Limits
Push the boundaries of your writing with Matthew’s guidance. He encourages experimentation and provides a safe space to try new approaches.
Adventures In Appropriateness
Learn how to balance creativity with appropriateness. Matthew helps you understand how to be innovative while still maintaining a professional tone.
Thematic Content Creation
Explore how to create content that is both thematic and engaging. Matthew shares techniques for developing content that aligns with your brand and resonates with your audience.
Brand Personality
Understand the importance of brand personality in your emails. Matthew teaches you how to infuse your emails with the personality of your brand, making them more relatable and memorable.
Motifs and Motives
Learn how to use recurring themes and motives to create a cohesive email strategy. Matthew shows you how to weave these elements into your emails to build a stronger connection with your audience.
Module 3: Voice (B), Stylistics
Finding The Right Words
Matthew delves into the art of word choice and how it impacts your email’s effectiveness. He provides strategies for selecting words that resonate with your audience.
Style Guide Discovery
Discover how to create a style guide that aligns with your brand. Matthew guides you through the process of developing a style guide that ensures consistency in your email communication.
Style Guide Development
Learn how to refine and develop your style guide. Matthew provides tips for making your style guide a living document that evolves with your brand.
Module 4: Email Idea Generation
Finding The Right Words (2)
Continue to explore the importance of word choice in email writing. Matthew provides additional strategies for selecting words that capture your audience’s attention.
The Prompting Process
Learn how to use prompts to generate email ideas. Matthew shares techniques for sparking creativity and developing fresh content.
Subject-Matter Prompts
Discover how to use subject-matter prompts to guide your email writing. Matthew provides examples and exercises to help you generate ideas based on specific topics.
Creative Prompts
Explore the use of creative prompts to inspire your email writing. Matthew offers a variety of prompts to help you think outside the box and create unique content.
The Alphabet Method
Learn how to use the alphabet method to generate email ideas. Matthew explains this technique and how it can help you come up with new and interesting topics.
The Library Method
Discover the library method for idea generation. Matthew shows you how to use this method to find inspiration in books, articles, and other sources.
The Fractal Method
Explore the fractal method for generating email ideas. Matthew explains how this method can help you break down complex topics into smaller, more manageable pieces.
Module 5: How To Write An Email (A)
Painting Emails By Numbers
Matthew provides a step-by-step guide to writing effective emails. He breaks down the process into manageable steps, making it easier to create engaging content.
Subject Lines
Learn how to craft compelling subject lines that grab your audience’s attention. Matthew shares tips for writing subject lines that entice readers to open your emails.
Segues
Discover how to use segues to transition smoothly between different parts of your email. Matthew provides techniques for creating seamless transitions that keep your readers engaged.
Flesh, Greetings and Points
Explore the importance of the body of your email. Matthew teaches you how to structure your email to deliver your message clearly and effectively.
Calls To Action
Learn how to write powerful calls to action that drive your readers to take the desired action. Matthew provides strategies for creating compelling CTAs that convert.
Re-Use and Repetition
Discover how to reuse and repeat key messages to reinforce your points. Matthew explains how repetition can help solidify your message in your readers’ minds.
Module 6: How To Write An Email (B)
The Writing Process
Matthew provides an in-depth look at the writing process. He shares his insights on how to approach writing in a way that is both efficient and effective.
Speed Writing
Learn how to write quickly and efficiently. Matthew provides techniques for speed writing that can help you produce more content in less time.
Rewriting For Comprehension
Discover how to rewrite your emails for clarity and comprehension. Matthew shares tips for ensuring your message is easily understood by your audience.
Rewriting For Delight
Explore how to rewrite your emails to make them more engaging and delightful. Matthew provides strategies for adding elements that make your emails stand out.
Hitting Send
Learn how to overcome the fear of hitting send. Matthew provides encouragement and tips for taking the final step and sending your emails.
2025 New Update: AI – Your Best Friend (In Progress)
Using AI as a Partner Tool
Matthew introduces the use of AI as a partner tool in your email writing. He explains how AI can enhance your writing process and provide valuable insights.
Integrating Delightful Emails GPT into Your Workflow
Learn how to integrate Delightful Emails GPT into your workflow. Matthew provides guidance on how to use this tool to streamline your email creation process.
(Coming soon … updates will be pushed out as soon as ready.)
Ready to Transform Your Email Writing?
Matthew Kimberley’s “Delightful Emails” course is a comprehensive guide to crafting emails that engage, inform, and delight your audience. Whether you’re a beginner or an experienced writer, this course offers valuable insights and practical techniques to improve your email communication.
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