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Derek Johanson – CopyHour

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Master the Art of Copywriting with CopyHour

Unlock Your Copywriting Potential

Are you ready to elevate your copywriting skills to new heights? With CopyHour, you?ll gain access to a transformative program designed to teach you the essentials of crafting compelling sales copy. Over the course of 90 days, you?ll receive six comprehensive modules that delve into the fundamentals of six and seven-figure copywriting. Each module includes daily curated copy exercises that you will handwrite, reinforcing the lessons learned.

Module Breakdown

Module 1: Research

Kickstart your copywriting journey by mastering the research process. This module covers:

  • How to gather vital information for writing effective sales copy.
  • Strategies for starting a copywriting project from scratch, even if you don?t have a product or service.
  • Techniques for researching various product types, including lead generation, books, courses, and more.
  • Building a swipe file ethically to enhance your writing.
  • Utilizing AI tools like ChatGPT to uncover customer pain points and generate innovative ideas.

Understanding your audience is crucial. Learn how to create a customer avatar and implement market sophistication strategies to better connect with your prospects.

Module 2: The Offer

Your offer is the cornerstone of your sales copy. In this module, you?ll discover:

  • How to articulate the benefits of your product effectively.
  • The importance of Win-in-Advance strategies to ensure your offer resonates.
  • Techniques for dimensionalizing your benefits and creating compelling sales-generating bullet points.

Explore how to bundle products and pitch sales effectively, ensuring your offer stands out in a crowded market.

Module 3: Headlines & Leads

Captivating headlines and leads are essential for grabbing attention. This module teaches you:

  • The significance of the lead in sales copy and how to create compelling openings.
  • A checklist to ensure your leads include key components.
  • The ?Seven Figure Sales Message Framework? for structuring your message.

Learn the art of crafting a Big Idea and a Hook, and avoid common pitfalls that new copywriters face.

Module 4: Sales Arguments

Dive deep into the heart of your sales message. This module covers:

  • Writing effective sales arguments that resonate with your audience.
  • Understanding the difference between claims and promises.
  • Crafting stories that entertain while driving sales.

Discover how to identify myths your prospects believe and create powerful ?aha? moments through storytelling.

Module 5: The Close

The closing section of your sales copy is where conversions happen. You?ll learn:

  • Essential tactics for positioning your offer and closing the sale.
  • How to present pricing in a way that encourages purchases without sounding pushy.
  • The role of a Call to Action and common mistakes to avoid.

This module ensures you have all the tools necessary to convert prospects into customers.

Additional Resources

Private Community Access

Joining CopyHour means you?re never alone in your learning journey. Gain access to a private Facebook community where you can connect with fellow students, share updates, and seek accountability.

Proven Sales Copy Resources

Receive instant access to the Dropbox Swipe File, a treasure trove of proven ads and copywriting formulas that successful copywriters use. This invaluable resource will serve you throughout your career.

Candid Conversations with Experts

Enhance your learning experience with exclusive interviews from seasoned copywriters. Gain insights into their thought processes and learn the strategies that have propelled them to success.

Start Your Journey Today

Ready to transform your copywriting skills? Explore our shop for more information on CopyHour and other valuable resources. Don?t miss out on the opportunity to master the art of copywriting and boost your career today!

Discover more about our categories: business, internet marketing, lifestyle and health, trading, and self-improvement.

Elevate your copywriting skills with CopyHour and start writing copy that converts!

If you’d like to learn more about this course or get a sneak peek at the content, feel free to reach out to us via Email or Telegram. We’ll gladly provide all the info and proof you need, ASAP!

1337Courses is the go-to budget-friendly option for anyone who wants high-quality learning without breaking the bank.

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